Every season thousands of students graduate with a degree in marketing and enter the pool of applicants for marketing agencies. When choosing your niche in marketing, you might have been told you just need a streak of creativity to ace the field and progress steadily. Yet, as soon as you enter the market, you realize there is cut-throat competition. Let alone making your mark, even putting a footstep in a good agency is hard work.
Nevertheless, there are a few pieces of precious advice that are sure to help you navigate the path to success.
Master the Calculator and Statistics
It is no wonder that many of you graduating as marketing personnel have been asked to pursue statistics as your minor subject. The reason may not be clear at the onset, but the truth is, as you climb the ladder in the marketing world, the viability of your idea is checked through statistical data rather than on the scale of creativity.
Therefore, even if your idea is 100% original and smart, you need statistics to have your back. So, gear up on your loose mathematical concepts if you plan to run faster.
Master the Art of Persuasion
Marketing is all about influencing people’s thoughts and mentality. If you plan to pitch a product to a wide market, first, you will have to consider how to advertise it to catch the consumer’s attention.
But even before that, you will have to figure out how to present your advertisement idea to your peers and boss, so they let you experiment with your plan. The first people you must convince and persuade in your marketing journey is your office population. It is a two-step ladder, where the consumers come after your peers. Therefore, improvise on your persuasion tactics and let this skill of yours bring the kill.
Beware of Creative Plagiarism
This lesson is one you have oft been taught at university about how to borrow an idea without replicating it.
But, did you know all your colleagues have been bred the same skill, how to steal an idea and deliver it as their own? Thus, when you have a smart strategy and are en route, convincing everybody in the office to take their bet on you, beware of the snake who might hear your idea and go off to deliver it as their own at the next meeting.
Marketing is a game for the smart and the sly as it requires skills and creativity. Therefore, sharpen yourself from both edges before entering the field.